Chocolate is an excellent flavor for ice cream but both unreasonable and disconcerting in chewing gum.

Fran Lebowitz
About This Quote

When you hear this quote, many people will think that it is a formula for making chocolate ice cream. This is not the case. The quote was made in fact by an advertising executive and his idea for an ad campaign to sell chocolate chewing gum. His idea was that if he could create a word to describe the taste of chocolate, he could drive people to get the product. The problem was that the word he came up with was "disconcerting." The ad campaign did not work out.

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